Donald Kesling was referred, at his telling “somewhat forcefully,” by a current client, Jon Rinaldi (J Rinaldi Pipes). After being skeptical of working with a designer that he could not meet face-to-face do to the fact we were separated by a couple of states, he finally agreed. A phone consultation was initiated, and right away it was obvious that Don was a cutting-edge and modern pipe maker, and needed a site that reflected that. Some proofs were emailed to him, and we quickly revised the proofs to make the site pleasing to a younger generation, while not turning away the refined pipe-smoker generation. With some great suggestions from Don, the site turned out to be something we are both proud of.